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Near the end, Apple also shared its findings from research into “ alternative royalty models.”

It should be noted that streaming companies like Apple Music and Spotify do not pay artists directly, and instead pay out to record labels, distributors, and performing rights organizations like ASCAP and BMI, who then pay artists. The same is true for Apple Music’s personalized playlists and algorithmic recommendations.” These tastemakers select music based on merit and we do not ask anyone to accept a lower royalty rate in exchange for featuring. The memo states, “We believe in paying every creator the same rate, that a play has a value, and that creators should never have to pay for featuring,” Later, it’s written, “Apple Music’s team of global tastemakers hand-curate 30,000 editorial playlists.